Muzmatch: the app that is dating the way in which Muslims find love

Muzmatch: the app that is dating the way in which Muslims find love
Image Text

Muzmatch: the app that is dating the way in which Muslims find love

Shahzad Younas’s Muslim app that is dating 15,000 couples meet and acquire hitched. He informs Amelia Heathman about contemporary love

The expression goes: ‘Muslims don’t date, we marry’,” claims Shahzad Younas, creator and CEO associated with the Muslim matching software Muzmatch. “It’s a generalised expression but it strikes the nail in the mind. If I’m fulfilling a lady, we’re both reasoning, is this individual wedding product?”

Muzmatch is oftentimes dubbed the Muslim Tinder but Younas just isn’t therefore pleased with the contrast. It utilizes some typical dating-app structures, such as for example swipes and likes, but rather of concentrating on casual hook-ups it’s all about assisting Muslims find anyone to marry.

Numerous Muslims are required to marry young and also to some body associated with exact same faith. Choices consist of working together with a matchmaker, which computer technology graduate Younas defines as “like getting your CV passed around” to get a proper partner. That he decided to create an app that would make the dating process more “halal” — acceptable in religious law so it was back in 2014, after hearing his friends swap stories about dating struggles.

Younas quit their task as a good investment banker and invested 6 months working 18-hour times to create Muzmatch in the bed room. 6 months after starting, the software had produced its very very first wedding.

“A few got in contact to express ‘thank you, we got hitched as a result of your app’. I became like, OK, it is real,” he said. The outcomes talk on their own: Muzmatch has one or more . 5 million people plus some 15,000 partners ‘ve got hitched after fulfilling upon it.

It produced title it me you’re trying to find? for it self outside of the Muslim community by way of an advertisement campaign that went regarding the Tube a year ago featuring Lionel Richie singing: “Halal, is” The app ranks higher for downloads than the other religious-focused matching apps including JSwipe (Jewish) and Salt (Christian), according to analytics company App Annie, so it’s no wonder the big dating companies have come knocking in terms of competitors.

Younas won’t mention who, but claims he has turned them straight straight straight down everytime. “We’re on a objective to transform how Muslims around the world think of marriage, to get married.”

Plenty of work switches into making sure Muzmatch is a space that is safe Muslims to talk and satisfy on line. In 2016, the working platform introduced selfie verification to make sure everybody else from the application is whom they do say these are generally. The organization possesses united group in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.

Other privacy features are embedded. Users can request a chaperone show up in conversations regarding the software, such as for example a member of family, as per an Islamic principle that after unmarried women and men chat a party that is third be there. Users also can guarantee they’ve no profile image on the account or details such as for instance their complete name, so they could be as personal online as you possibly can. “It’s about knowing that Muslims are incredibly diverse so we don’t would you like to force individuals down a road that is particular. We should function as safe area and offer top-level privacy to find-bride the users,” says Younas.

Security is vital for any other reasons. “We get lots of EDL kinds and people that are right-wing you plenty of abuse — putting up Bin Laden photos and all sorts of that type of stuff,” claims Younas. “The positive thing is they get spotted quickly and eliminated and we also can block those users in a permanent means.” Regarding the upside, Muzmatch has non-Muslims registering since they are interested in learning the faith, such the man that is 50-plus transformed into Islam after meeting somebody in the software. “The human being stories can be pressing. We’re wanting to tread that type of being available but faithful that is equally being our community. It’s a line that is tricky walk down but We think we’ve nailed it.”

Therefore what’s next? The start-up has accomplished profitability as a result of its premium paid-for tier nevertheless the stage that is next to keep to enhance the application as well as its features, and expand the group and its particular reach. “Purely for a figures foundation, one-fifth worldwide is Muslim,” claims Younas. “On top of this, we estimate there remain 400 million Muslims that are solitary and eligible. We have a look at that, and we’ve not produced dent.”

The start-up has today announced the close of a big Series A funding round for $7m to help Muzmatch in its mission. Investors included respected Silicon Valley-based accelerator Y Combinator – Younas participated into the programme back 2017 – also as Luxor Capital.

“Shahzad has obviously made a thing that individuals want,” claims Tim Brady, somebody at Y Combinator. “He is just a founder that is resourceful happens to be hearing their users as well as in the procedure is rolling out an excellent solution for the Muslim community, in a manner that conventional organizations have actually did not do.”

Beyond bringing people together, Younas additionally really wants to alter attitudes into the Muslim world in order for marriage is approached in a contemporary means. “My vision is the fact that whenever Muslims across the world think of engaged and getting married Muzmatch comes to mind — and it also feels as though an evident, non-taboo action to take,” he states. “I always think Muslims are five years behind the conventional, particularly when it comes down to technology. Now it’s time to allow them to get caught up.”

|